Roots & DEX


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ROOTS is a 360° integrated marketing agency. From our beginnings in Malaysia to our regional Singapore hub, the ROOTS family is a multidisciplinary network of specialized teams in branded content, PR, brand activation, digital marketing, relationship marketing, creative, and brand management. Throughout all that we do, we remain rooted to our core mission: to deliver integrated marketing excellence for brands

About Company

ROOTS Malaysia/Asia-Pacific

Brought to life in ; to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS Malaysia provides expertise in creative services, brand activation, relationship marketing, and brand management. We also work with our network partners in PR and digital marketing to drive the integrated strategies that we develop for clients. Like the roots of the redwood tree, the individual strengths of the discipline-specific departments in our family inform our integrated approach to marketing excellence.



ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that build relationships and capture the public consciousness. As a network partner, ROOTS PR consists of passionate individuals from diverse backgrounds and cultures, including a dedicated branded content team to keep us ahead of the times. We work with our network partners to deliver effective reputation management campaigns that tell enduring brand stories.


Dex Malaysia/Singapore

We comprise a team of digital natives who are your brand architects, brand consultants, and technical innovators who help brands scale their digital transformation journeys. From marketing automation to social media management  and performance-based marketing, we help brands accelerate with technology. The future is now, and we’re #InItToWinIt.